Intellectual Property

Protect your business name and logo! Your business name, the names of your key products, and your logos, packaging, and slogans--all of these can function as trademarks that distinguish your business and its services and products. So it's important to choose your marks carefully and protect them vigilantly. Here, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to: choose trademarks that distinguish you from competitors search for marks that might conflict with your own register your mark with the U.S. Patent and Trademark Office protect your marks from unauthorized use by others resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name. Includes step-by-step instructions on how to register and maintain your trademark with the federal government. Thoroughly updated, the 11th edition includes the latest laws, court cases, and federal online registration process.

A very readable reference to the rapidly growing area of intellectual property law, this is an invaluable, accessible and unique practical resource to all major areas of IP and the most common aspects of practicing in those areas. Organized by practice area, it provides important background and history as well as information on prosecution and litigation for patents; trademark, trade dress, unfair competition, and trade secrets; and copyright. It is an ideal resource for newer practitioners, attorneys with a more general legal practice, and summer interns. The authors, both experienced IP practitioners, offer important background information regarding the fundamentals of the major areas of the law. Explaining how to handle matters from prosecution to litigation, this book will help even the greenest of those in the area of IP obtain practical knowledge on the typical handlings of various aspects of IP ranging from procurement to enforcement and everything in between. The book's general information on all facets of procurement and litigation in the various IP areas helps practitioners can understand terms, be familiar with common documents, and learn what is needed in a situation without having to delve into endless research or taking time to question others.